- Within six months, both brands implemented their chosen development strategy, which resulted in the opening of new branches, as well as new amenities and customer programs.
- Thus, the Musketeer Group confirms its goals and assumes that, despite the dynamic market situation, it should reach PLN 11 billion in turnover by the end of 2024.
Intermarché with new stores and increased turnover
The first half of the year was marked by development for the Intermarché chain. From January to June, the brand's turnover, including gas stations, amounted to PLN 3.1 billion. This result translated into a sales increase of 2.9%. like-for-like without the use of fuels. During this time, the brand opened three supermarkets with a total area of 4.6 thousand square meters. sq m, and plans further openings in the next two quarters.
read more
Trade super alliance. It may be cheaper on the shelves
The key factor in the past half-year was Intermarché's announcement about its plans to enter into a purchasing alliance with the Auchan Polska brand . In May this year the chains announced the establishment of partnership cooperation, the aim of which is to create a long-term purchasing alliance. Retail chains submitted two applications to the President of the Office of Competition and Consumer Protection for consent to concentration.
read more
Intermarché launched further initiatives and promotional campaigns for customers – from January to June inclusive, the brand conducted a total of over 20,000. promotion. The chain's loyalty program is becoming more and more popular among customers, its number increased by over 150,000 in the first half of the year. users, and in total it has as many as 770 thousand. registered members. As the network indicates, as many as 23 percent transactions carried out from January to June were carried out using the "Moje Intermarché" card, which indicates an increase in card transactions by 13 percentage points year on year.
The chain announces further customer activation activities also in the second half of the year. On August 1, a new version of the "Moje Intermarché" loyalty program was launched, which will introduce a series of new opportunities and promotions for regular customers of the chain.
The brand constantly implements ecological solutions in its stores – already 30%. Photovoltaic panels were installed in as many as 70 percent of the facilities. stores' lighting was replaced with ecologically efficient ones.
During the past six months, the chain acquired 3 new entrepreneurs, 4 started and another 3 completed training to launch their stores under the Intermarché brand.
In the period in question, the Intermarché chain opened two more supermarket gas stations. In total, the chain currently operates 70 stations, and further openings are planned. In the reporting period, the volume of fuel sold increased by nearly 11% like-for-like. Thus, Intermarché strengthens its position as a leader in the fuel sector among retail chains.
Bricomarché maintains double-digit turnover growth
In accordance with the chosen development strategy, the first half of this year was a period of dynamic expansion for the Bricomarché chain – within six months the brand opened 18 stores out of 25 planned for the whole year. The new branches are located in 9 voivodeships. In total, the Bricomarché chain ended June with 210 stores throughout Poland. Sales of all sales points amounted to PLN 2.1 billion, which translated into 13.8%. year-on-year growth.
The network is also developing in the technological space. Bricomarché implemented a modern ERP system SAP S/4HANA in the purchasing headquarters and construction warehouses. The next stage will be to expand the scope of operations to include all sales points run by independent entrepreneurs. This is, so far, the largest and most comprehensive technological and business implementation in the history of the brand.
At the same time, the network is constantly improving the e-commerce solutions it offers. From June this year all application users have the opportunity to make purchases online, and soon the brand will provide the option of access to receipt history in the application. At the same time, the number of participants in the Moje Bricomarché loyalty program is growing – since the beginning of the year it has increased by as much as 23%, and the number of transactions made by program members has increased by 170%. Every year. In the most active stores, these transactions account for 30%. all purchases made.
read more
Bricomarché opened a store in the retail park – the first in this city
Bricomarché also implements ecological solutions in its supermarkets – over 50 percent. facilities have photovoltaic panels installed, and as many as 80 percent stores' lighting was replaced with ecologically efficient ones.
Between January and June, the chain acquired as many as 10 new entrepreneurs, while 5 more completed training to launch their stores under the Bricomarché brand, and 8 other candidates are undergoing training .
Musketeers' plans for the next months
– The Intermarché chain took an innovative action, which was the decision to establish a purchasing alliance, and it wants to approach development with such enthusiasm and ambition for the rest of the year. The chain dynamically implements new amenities and conducts campaigns that improve customers' shopping experience. In turn, Bricomarché continues to follow the path of dynamic development, which it wants to continue in the coming months. The chain is constantly striving to take third place on the Polish DIY market, and all the activities it undertakes bring it closer to this goal. As a Group, in the coming weeks we will exceed the ceiling of 400 supermarkets in Poland, and our ambition is to achieve PLN 11 billion in turnover at the end of this year – says Marc Dherment, General Director of the Musketeers Group in Poland.
What do we know about the Musketeer Group in Poland?
The Musketeers Group is an association of nearly 500 independent Polish entrepreneurs managing Intermarché food supermarkets and Bricomarché "home and garden" supermarkets. In 2023, the turnover of the Musketeer Group amounted to PLN 10.3 billion. ITM Polska is responsible for setting the strategic directions of both networks. The Musketeers are present in 4 European countries: Poland, France, Belgium and Portugal.
