Magnit began testing “smart” scales in convenience stores. Technology based on a neural network allows you to speed up the process of weighing goods and serving customers, and also reduces the burden on staff.
Photo: Natalya Marova/Retail.ru
As the chain's press service said, the company is already using this solution in large format stores – Magnit Extra superstores and Magnit Family supermarkets. “Smart” scales identify goods using a built-in camera that photographs products placed on the weighing platform. Then the photo is sent to the recognition server, where the neural network analyzes the image and displays the most likely product options to the buyer.
You can weigh fresh and frozen fruits and vegetables, candies, nuts, snacks, frozen semi-finished products, seafood and other goods sold by weight on smart scales.
The recognition accuracy is 98%, and the system is able to “recognize” products in transparent packages, as well as self-learn, remembering the buyer’s choice when weighing the goods.
As part of the pilot project, “smart” scales were installed in a test group of Magnit stores “at home” in Krasnodar, Sochi, Anapa, Gelendzhik, the village of Golubitskaya (Krasnodar Territory), Volgodonsk, Tambov, Orel and Tula. The system recognizes the entire range of weighted goods, which in convenience stores averages 252 SKU.
The test period will last until the end of September, then Magnit will decide on the possibility of scaling the project. If the target indicators are achieved at the pilot stage, at the next stage 2.8 thousand convenience stores can be equipped with smart scales.
Magnit began testing the technology of “smart” scales in large format stores. This year, all supermarkets and superstores of the chain will be equipped with such scales.
“We want to test the technology of smart scales in convenience stores—Magnit’s most popular format. In recent years, this format has undergone significant changes: the importance of the service component has grown, and the offer of fresh products, including vegetables and fruits, has expanded. Therefore, “smart” scales can become a popular solution in convenience stores, and we want to test this hypothesis in practice,” said Eduard Iryshkov, director of the retail technology department of the Magnit chain .
The Magnit chain topped the ranking of the most profitable grocery chains – 2024 from Forbes