December 4 December Love Republic, a brand of the portfolio of Melon Fashion Group, has celebrated the official opening in the Republic of Belarus and immersed guests in the aesthetics of hedonism.
Brand presented the holiday drop EVENING with theme ROCK and the BEAUTY collection of four perfumed lines NUDE, WHITE, BLACK and SHADOW.
The party was attended by: Evgenia Katova, Elizaveta Martynchik, Jana Kraft, Natalya Eroshevich,
Olga Gleb, Nastya Klimovich and others.
Brand Director Love Republic Natalia Pilyavskaya:
“For brand The Republic of Belarus is an interesting developing market. We decided to expand our presence and present the brand in a conceptually new retail format. The new concept predicts increased space and new modern architectural approaches, which allow the full width of the collection, including limited Premium, Studio and Evening, as well as regular footwear collections.”
The 2024 anniversary brand began with the new campaign SS’24, the face of the international top model and actress Sasha Luss. The year was special and from the point of view the product, the brand presented the limited collection of STUDIO, SWIMWEAR swimwear collection, and the BEAUTY collection became available in October.
The BEAUTY collection includes four perfume lines White, Nude, Shadow and Black, which are represented by the following
products: Perfume Water 50 and 10 ml, Parfumed Lotion-Souffle, a also Spa-Candle.
In November LOVE REPUBLIC opened the Galileo first in Belarus Belarus Belarus store.
In our Stan brand is represented in a new retail concept, which is developed with consideration of the world trends of design and visual merchandising. Bionics in architecture and streamlined shapes, radius walls, digital panels, light monochromatic tones in combination with marble and metal – all these are elements of the new concept, which create a purposeful shopping experience. The project is developed by the own LOVE REPUBLIC team and presented for the first time in Belarus.
In LOVE REPUBLIC plans to open in the following the next year at least 5 stores in Minsk. Now are finding suitable locations and negotiations with developers.
About the brand LOVE REPUBLIC
The brand was founded in 2009 and is in the portfolio of Melon Fashion Group. On September 1 2024 year LOVE REPUBLIC is represented 167 stores in 4 countries: 160 open in Russia (133 – owned retail network and 34 – under the franchising system), 1 – – -in Belarus, 4 – -in Kazakhstan and 2 – -in Armenia.
The brand issuccessfullyfollowingtheprinciplesofsustainabledevelopmentandfrom2019yearisimplementingaprogramforcollectionandrecyclingofclothingLOVE2.0.Foryearstheprogramhascollectedandrecycledover100tonnesofclothesin40citiesinRussia.