In August, the IDOL brand will launch its first store in St. Petersburg in the street retail format . The flagship project will open on an area of 425 sq. m on Bolshoi Prospekt, 69. Seven stores of the federal retailer are already operating in the city’s shopping centers.
Source: IDOL
IDOL is part of Melon Fashion Group, a Russian fashion retailer that also manages the Befree, Zarina, Love Republic, and Sela brands. In September 2023, the company launched the premium clothing and footwear brand IDOL. Currently, there are seven retail stores of the brand located in shopping centers in the Northern capital.
IDOL's flagship store will open in August at 69 Bolshoy Prospekt, within walking distance from the Petrogradskaya metro station. The brand will occupy 425 sq. m in a corner room with panoramic views. The consulting company NF Group acted as a consultant for the lease transaction.
“Now IDOL has 24 stores in nine cities of Russia. And this year we plan to continue our regional expansion and enter still unreached regions ,” said IDOL brand director Olga Verts.
The IDOL brand opened the first flagship in an updated concept in Moscow
