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The iconic brand is making large releases. Without work even 500 persons

Kultowa marka szykuje duże zwolnienia. Bez pracy nawet 500 osób

Adidas, the second smallest manufacturer of sports wear in the world, plans to reduce to 500 workplaces at its head location in Herzogenaurach in Bavaria.

The information this was disclosed by persons attending an internal meeting of the company, and as first to the case informed the German “Manager Magazin”.

Dismissals group at HQ of Adidas 

The company, which employs about 5 800 people at HQ, has not confirmed officially the number of dismissals. A spokeswoman for Adidas only stated that the organizational structure of the company is “too complicated in the constantly changing world.”

In last years the director general of the company, Bjoern Gulden, implemented the decentralization process, transferring responsibility from center to local markets, however, he stressed, that the priority is to return to growth before further action in restructuring.

Good performance of Adidas

 Adidas announced preliminary results for 2024 year, showing 11% growth in sales and operating profits of 1.34 billion euros. Despite this, the decision on releases sheds a shadow on the future of the company in the context of increasing competition and difficulties in the industry.

The releases issue was described by Reuters.

This is another unsettling information in the sportswear sector – a day after performance of Adidas, its rival Puma announced a savings program after weaker than expected net performance for 2024 year.Thesesignalsareinthedifficultsituationofmanytrade networks,whicharefacingcost pressures,changesinmarketandtheneedtoreorganizetheirstructures.

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