
The structures of General Director of GC “Chernogolovka” Alexei Chetvergov have bought the business of OOO “Berkana” of production of sports nutrition under the brand Cybermass, writes “Kommersant.
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This is not the first asset of an entrepreneur in the sports food industry. Two years back Alexei Chetvergov also bought the manufacturer Prime-Kraft. Besides that, under his control are Vision Cheyne, Magic Stories, and Plantago.
B FitnessData noted that Cybermass is in the top-15 manufacturers of sports nutrition, but its market share is less than 7%. B companies estimate growth in sales of vitamin makers of sports nutrition over Experts connect growth with difficulties with supplies in Russia of foreign products, in particularly because of the withdrawal of iHerb. High marginality of business, in turn, attracts more investors. Members of the market estimate 100% of share in “Berkana” in 250-300 mln rubles.