
The Fragrance Shop enjoyed record sales in its full year results, as the brand pushed ahead with its expansion strategy.
Revenues were up 4.6% year on year for the five weeks ended 28 December, supported by strong performances across all of its categories.
The perfume retailer, which also reported a bumper year boosted by new shop openings last May, saw in-store traffic soar 98.5% compared to an average day over the peak festive season.
The Fragrance Shop set a record for the world’s largest fragrance wall in December, while the month also saw the launch of its new ecommerce app, designed to deliver a seamless and personalised shopping experience for shoppers.
It reported exceptional growth across gift sets over the festive period, while its membership scheme, MyTFS, saw strong engagement.
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During the financial year, The Fragrance Shop opened in six new sites and completed three upsize refurbishments.
Looking ahead to 2025, it said it remained committed to enhancing its store estate. In addition to domestic growth, the brand said 2025 marked the start of its international expansion, with its first international site set to launch in Dublin.
Plans for additional store openings further afield are on the way, according to the group, with locations set to launch later in the year.
The Fragrance Shop CEO Sanjay Vadera said: “2024 has been a true milestone year for The Fragrance Shop, not only because of our record-breaking sales, store expansions, and digital innovations but we proudly celebrated our 30th anniversary.
“Marking three decades as the UK’s largest independent fragrance retailer has been an incredible moment for our business, our teams, and our loyal customers who have been at the heart of our journey.”
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