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The first reverse pharmacy franchise will appear in Russia

В России появится первая обратная аптечная франшиза

Erkapharm Group of Companies announced the launch of a reverse franchise of the Ozerki brand. Existing pharmacies and pharmacy chains can join the project.

SeregaSibTravel/ Shutterstock/ Fotodom

SeregaSibTravel/ Shutterstock/ Fotodom

As the press service of the chain said, such a franchising model had never been used before in Russian pharmacy retail.

A reverse franchise, unlike a direct franchise, assumes that the franchisor, the owner of the trademark, takes control of all or most of the business processes of the outlet, and the franchisee receives a reward based on the results of the month or reporting period.

A feature of the partnership is the almost complete absence of a lump sum contribution. There will be no royalties either. At the same time, Erkapharm Group of Companies will assume responsibility for managing the processes of assortment planning and pricing of the retail outlet, and delivery of goods. Franchisee partners will have access to the group’s private label portfolio, as well as sales through the Ozerki website and mobile application and e-comm partner resources.

The Ozerki pharmacy chain will take the place of Melodiya Zdorovya in St. Petersburg

Online purchase of prescription drugs does not attract Russians

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