The first flagship of the Russian clothing brand Lime opened in Moscow on Kuznetsky Most, writes Kommersant .
Source: Lime
The area of Lime's first flagship store was 3,000 sq.m. The concept of the space was developed by specialists from the Spanish architectural bureau Castel.
The flagship is located in a historic building in the city center, which was designed in 1934 by architect Adolf Erichson for the merchant Alexei Mikhailov and his “Shop of Siberian and American Fur Goods.” In the mid-1940s, the All-Union House of Clothing Models opened on this site.
The architects preserved the historical facade and decor, adding modern details in the style of industrial minimalism to the interior. The store’s assortment includes all three Lime lines: women’s, men’s and children’s; the multifunctional art space Gallery will begin operating in the near future.
The Russian chain Lime has overtaken Zara in terms of turnover