News Pricer.lt

The E.Wedel Chocolate Factory opens on September 4. This is part of the brand's strategy

Fabryka Czekolady E.Wedel rusza 4 września. To element strategii marki
  • The official distribution of tickets to the E.Wedel Chocolate Factory, located at Aleja Emila Wedel 5, began on August 5 on the website fabricaczekolady.pl.
  • From September 4, they will also be available in stationary stores – at ticket machines at the main entrance and at the museum's ticket offices. Prices are as follows: normal – PLN 70, reduced – PLN 55. Family and group tickets will also be available.

E.Wedel and OnlyBio join forces and create products in a Christmas aura

read more

E.Wedel and OnlyBio join forces and create products in a Christmas aura Wedel dethrones Milka in the ranking of chocolate brands. And these are not the only changes

read more

Wedel dethrones Milka in the ranking of chocolate brands. And these are not the only changes

E.Wedel Chocolate Factory – a center of history and innovation

The E.Wedel Chocolate Factory is a place dedicated primarily to chocolate, but also to the history of the Wedel family. For E.Wedel, it is also an important element of strategic development and going beyond the standard framework of a manufacturing company – it means business diversification, provides a new version of the brand and is an invitation to visitors to experience the world of chocolate products in a completely new version .

The new point on the capital's map will provide entertainment, education and inspiration, enriching its cultural offer and emphasizing the status of E.Wedel as a symbol of Polish tradition and innovation in the world of sweets.

The idea to create a museum was born from the initiative of a group of Wedel employees who wanted to cultivate the company's heritage and open the world of chocolate to new forms of interaction with visitors and the local community . The museum was created to be accessible to people of all ages, from the youngest to seniors. Thanks to interactive exhibitions and educational presentations, everyone will be able to immerse themselves in a sweet and diverse world in their own way.

This place is the result and at the same time a continuation of our commitment to preserving the heritage of the E.Wedel brand and using the potential of chocolate. We are creating an innovative facility that not only presents history and the process of its production, but also becomes an educational and cultural center. We are convinced that the E.Wedel Chocolate Factory will attract both the local community, of which we are an integral part and an active participant, but also sweets lovers from Poland and around the world – says Robert Zydel, director of the E.Wedel Chocolate Factory.

An exhibition engaging all the senses

A visit to this place will be a multidimensional journey – visitors will immerse themselves in a world full of interactive exhibitions, smells, tastes and textures that will stimulate their senses. On the one hand, there will be unique aromas reaching them both from real production lines that are part of the museum building and from chocolate exhibits, and on the other hand, they will have the opportunity to try Wedel chocolate at two stages of the tour.

On each floor of the E.Wedel Chocolate Factory, guests will have the opportunity to discover the secrets of the chocolate-making process – from the selection of cocoa beans, through roasting, to the final packaging of the finished product, as well as its history, which would not exist in Poland without the Wedel family.

The museum will feature various zones, each presenting a different stage of the chocolate production process. At the end of the visit, everyone will be able to stop for something sweet at the island of the E.Wedel Chocolate Pump Room located at the main entrance, as well as visit the museum souvenir shop, where you will find a variety of gifts. Additionally, an observation deck on the 6th floor will be available to all visitors.

Not only Wedel experts and employees are responsible for creating this place. The design of the new building was carried out by the renowned Warsaw architectural studio BiM Architekci. The exhibition at the E.Wedel Chocolate Factory was prepared by Pracownia WWAA, and Lunapark Motion Arts Collective is responsible for the multimedia content. The visual identification was created by Studio Homework, consulted with Patryk Hardziej, a student of Karol Śliwka, designer of the iconic packaging of Czekolada Jednoj. The building, including both the museum and production parts, occupies over 8,000 square meters. sq m

News source

Dalintis:
0 0 balsai
Straipsnio vertinimas
guest
0 Komentarai
Seniausi
Naujausi Daugiausiai įvertinti
Inline Feedbacks
Rodyti visus komentarus

Taip pat skaitykite: