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Cukier Królewski changes its branding
Several million tons of food are thrown away in Poland every year. Cukier Królewski, wanting to support Poles in sensible food management, shares ideas and recipes in the spirit of less waste. At the beginning of July, as part of the summer activation, the brand issued a "non-waste challenge" to its consumers. How to participate? Just buy two different Cukier Królewski products, keep the receipt, and then answer the competition question "How have your non-waste habits changed for the better thanks to the support of Cukier Królewski?". You can win: 6 x multicooker with air fryer function, 6 x planetary robot, 10 x Mix & Go blender. The competition will last until August 31.
The summer consumer activation "Awaken the Queen or King of Non-Waste" is accompanied by promotional activities. Information about the competition can be found on the limited version of the packaging of the flagship product of the Cukier Królewski brand and on the landing page www.wyzwonie-niemarnowanie.pl. The campaign will also be promoted in digital, social media and on advertising media in urban space (DOOH).
Cukier Królewski is a brand with several decades of tradition. Its products are manufactured in accordance with the principles of sustainable development in 4 sugar factories – Cerekiew Sugar Plant, Ropczyce Sugar Plant, Strzelin Sugar Plant, Świdnica Sugar Plant – located in southern Poland. The brand's assortment includes sugars from Polish sugar beets intended for sweetening. Cane sugar is also available.
