If all goes well, The Body Shop will be released from receivership next month – this is the hope of its new owner, Auréa Holdings, led by Mike Jatania, one of the richest entrepreneurs in the UK, who amassed his fortune from care and cosmetics brands such as such as Molton Brown, Biolabs, Lypsyl and Harmony.
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The Body Shop sold. The company lost significant value
The Body Shop – a new addition to the portfolio
Auréa sees The Body Shop as an interesting addition to its existing portfolio: Charles Denton, former CEO of Molton Brown, immediately took over as the company's new CEO. On LinkedIn, he hints at a new strategy, saying that he is focusing on a long-term plan and does not intend to close any more stores.
So far, The Body Shop has closed 82 stores in the UK. The Belgian and German branches went bankrupt. What this acquisition means for The Body Shop's future in continental Europe – and especially the Netherlands – is still unclear.
