Belarusian fasion-brand CONTE officially presented new concept of its stores. The renovated space CONTE already works in Galileo shopping center . The updated locations will be gradually appear in other mall centers where the brand’s stores are open.
The holiday presentation gathered partners, representatives of trade centers and the media, stylists and influencers. The party would have music accompaniment, food performance, drinks, and also live interaction with guests and the brand team. P Photographers and videographers worked throughout the event.
The concept of the new space CONTE was developed by the studio of interior design System of design. Cold concrete, metal and glass, used in the project, become a metaphor for the urban rhythm – distinct, sometimes rude, but at the same time giving freedom for self-expression.
Their interaction with the warm tree is a dialogue of opposites, where nature and technology find a common language. The rounded, wave-shaped shapes of furniture and reception symbolize smoothness, continuity and harmony, intuitively being perceived as a place of safety, awareness and inspiration. The new
space has become more laconic, free,
and with this – expressive,
which emphasizes the character of
modern CONTE.
The CONTE network counts more than 40 stores in theBelarus and 15 franchise projects in Russia and Kazakhstan. Following long-term strategy of increasing trade places, CONTE plans to continue opening stores in new trade centers, and also increase the area presence in current locations. So, in the beginning of 2025 year in new concept will be represented stores brand in TsTs “Momo” (city. Minsk) and in TC OldCity (g. Grodno). Also in plans – opening network of branded stores in the territory ofRussianFederation.Todaythebrand’srepresentativesreportaboutafewagreementstoleaseinlargetowns,whichareinthestageofsigning.
