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The clothing brand opens a store in the Bonarka shopping center

Odzieżowa marka otwiera sklep w CH Bonarka
  • The second Naree store in the capital of Małopolska has opened in Bonarka.
  • Naree is a Polish clothing brand for women.

Focus Mall Zielona Góra, Karolinka in Opole and Bonarka in Kraków with new tenants

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Focus Mall Zielona Góra, Karolinka in Opole and Bonarka in Kraków with new tenants

Naree is a Polish women's clothing brand, founded in 2019 in Krakow by Kamila Piwowarska, better known as @milabyli. The diverse needs and preferences of her clients inspired her to create universal clothes that can be successfully used for various occasions. Dresses, shirts, sweatshirts, blouses and suits made at Naree can be easily styled in an elegant or casual way. The designer wanted one product to be able to accompany its owner on a special occasion as well as on a daily basis. Naree clothes are characterized by original design and effortless style, which allows you to perfectly combine ease, elegance and femininity.

The new store in Bonarka, located on level +1, is a continuation of the concept introduced in the store in Katowice. Minimalism and bright colors are stylistically offset by the severity of concrete and gray tones. There was also a reference to the Mediterranean climate typical of the brand. Huge olive trees decorate the entire store, and inside it there are locally fired ceramics from Croatia brought by the owner especially for this occasion, as well as a travertine mosaic typical of the Mediterranean countries.

– The opening of the Naree brand showroom in Bonarka is the next stage of the development of our center. We follow trends. We want to gather many exclusive brands in Bonarka and introduce customers to unconventional cuts and unique designs. Modern, timeless and multi-tasking – this is what the Naree brand is like, but so is Bonarka. We fit together and I am very glad that the second Naree showroom in Małopolska, with an area of 127 sq m, was built here – says Łukasz Lorencki, asset manager at NEPI Rockcastle.

Naree is not only about fashionable clothes. It is also, and perhaps above all, #nareegirls – a community of tens of thousands of women active in the brand's social media, where women inspire each other, interact and share opinions. Both the brand and the community around it have, from the very beginning, focused on emphasizing femininity, authenticity, openness and acceptance – says Naree.

Naree in Bonarka Shopping Center (photo: press materials) Naree in Bonarka Shopping Center (photo: press materials)

Bonarka Shopping Center is a multifunctional shopping center built on an area of 19 ha of post-industrial areas of former chemical plants in the Podgórze district of Krakow. For over 95 thousand m² of usable space, there are 230 retail and service outlets and restaurants, including Auchan, Primark, Peek & Cloppenburg, TK Maxx and a Cinema City multiplex. Customers have access to a free parking lot that can accommodate 3,200 cars. In addition, there is an educational center "Siemacha Spot" within the center. The owner and manager of Bonarka is NEPI Rockcastle.

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