The decision to change the logo is intended to further emphasize the values that are the foundation of the brand. New Herbapol cosmetics packaging has been designed with aesthetics and functionality in mind. The name Polana was dropped. Instead, the Herbapol logo with a characteristic green leaf and enlarged font will be displayed.
– The cosmetics market is extremely competitive, but the strength and authenticity of the Herbapol brand have allowed us to gain a solid position. The research clearly showed that Herbapol is a key success factor in the cosmetics segment. Therefore, we are changing our communication – the Polana name will no longer be on the products, only a green leaf with the Herbapol logo remains. Some products already have changed packaging, and others will be gradually introduced to the market – says Izabela Łuczak, Senior Brand Manager.
Herbapol is convinced that these changes will contribute to further increase in brand recognition and strengthen its position on the cosmetics market. New products with the Herbapol logo are gradually appearing on store shelves.
