- On June 12, 2024, the Office of Competition and Consumer Protection (UOKiK) received an application regarding the acquisition of exclusive control over Alternative Apparel, Inc. by Authentic Brands Group LLC based in New York. (USA), Hanesbrands (HK) Limited (Hong Kong), HBI Italy Acqusition Co. Srl (Italy).
- The case is ongoing.
– The intended concentration involves the acquisition by Authentic Brands Group LLC based in New York, United States of America, of exclusive control over the companies of Alternative Apparel, Inc. (USA), Hanesbrands (HK) Limited (Hong Kong), HBI Italy Acqusition Co. Srl (Italy), Champion Europe Srl (Italy), Champion Products Europe Limited (Ireland), Game 7 Athletics Srl (Italy), Universo Sport Immobiliare Srl (Italy), Champion Detuschland GmnH (Germany) and assets constituting the activities under the Champion brand from Hanesbrands Inc. based in Winston-Salem (United States of America) – we read in the application.
The Champion brand changes ownership
Founded in 1919 by the Feinbloom brothers as the Knickerbocker Knitting Company, Champion became a line of men's and women's sportswear that included athletic apparel, sweatshirts, T-shirts, specialty bras, team uniforms, footwear and accessories sold in department stores, sports and specialty retail stores. Other HanesBrands brands include Hanes and Bonds.
Authentic Brands Group LLC is a brand development, marketing and entertainment company. Authentic Brands Group owns a portfolio of over 50 lifestyle, entertainment and media brands (including Billabong, Forever 21, Juicy Couture, DC Shoes, Nautica, Hunter and Sperry).
As we have already reported, the purchase of the Champion brand may result in thousands of employees around the world losing their jobs, as the company intends to outsource most of the production, design, logistics and operation of various components to other companies – wrote shoez.biz recently.
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A well-known and respected brand in crisis. The 100-year-old is up for sale
