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The brand of shoes and coffee, and now socks and coffee, have chosen joint projects

Marka butów i kawy a teraz skarpet i kawy postawiły na wspólne projekty

The brands joined forces on the occasion of the premiere of the Swiss brand On – Cloudmonster 2 running shoes. The new running shoe, thanks to specialized energy return technology, adds strength to the run. In turn, in the daily rush, the HAYB roastery supports customers by giving them energy with its coffee. Hence Energy Blend, a mixture of specialty coffee beans roasted on the occasion of the premiere – for runners and others.

HAYB focuses on e-commerce. A record year at the Warsaw specialty coffee roastery

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HAYB focuses on e-commerce. A record year at the Warsaw specialty coffee roastery

– The mission of our brands is to give energy and that is why we are happy to join forces with On Running. To reflect the energetic nature of our cooperation, we decided to combine specialty beans from Brazil and Kenya – it is an unusual blend whose profile brings to mind a currant protein bar in milk chocolate. We roasted this coffee in two profiles – both for espresso and for a filter – emphasizes Aleksandra Wilk, B2B Account Manager responsible for the project at the HAYB specialty coffee roastery.

– The Warsaw coffee roastery is guided by the idea of effortless specialty coffee and proves that the world of specialty coffee is, above all, good fun, discovery and experimentation. At On Running, we think about running in this way, which is why we are happy to cooperate with a brand that perceives it in a similar way. – explains Emil Piosik, marketing project coordinator at On Runnning.

Cooperation between coffee and sock producers

Many Mornings, celebrating the company's 10th anniversary. On this occasion, she invited Polish brands to interpret their products inspired by the Many Mornings philosophy. In July, the "mismatched" challenge was taken up by the specialty coffee roastery HAYB. The result of the cooperation is a new model of lifestyle socks and coffee straight from Costa Rica.

"Many Mornings and HAYB – theoretically brands from two different categories, absolutely incompatible, combine to create a common project: coffee roasted in two profiles and birthday coffee socks – emphasizes Lena Wrzosek, Head of Marketing & e-Commerce at the coffee roastery specialty HAYB.

As part of the joint celebration, the brands prepared a birthday pair of the latest model of Drip and Shot lifestyle socks and coffee from Costa Rica – one type of grain was roasted for two different methods – espresso and filter.

The coffee comes from the family micro-mill La fila in Cafe Rivense, run by parents and four sons – Over the years of development, they have managed to take control of every stage of coffee production – from picking cherries, through processing, to loading and sealing the container, which they transport independently.

Birthday socks, like all Many Mornings products, were designed and manufactured in Aleksandrów Łódzki, where the tradition of the textile industry dates back to the 19th century. This model has a special knitting system allowing for better air circulation.

150 designs of Many Mornings socks can be found in 28 countries.

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