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The Body Shop appoints CMO and CFO to drive growth after acquisition

The Body Shop appoints CMO and CFO to drive growth after acquisition

The Body Shop has made two key appointments to its senior leadership team to help drive growth following its acquisition earlier this year.

The ethical beauty retailer has named Canada Goose exec Penny Brook as chief marketing officer and FMCG expert Sally Dowling as chief financial and operations officer.

The Body Shop said that Brook brings “a wealth of experience in brand transformation”. Over her ten-year tenure at Canada Goose, “she played a central role in shifting the brand from a cold-weather specialist to a globally recognized lifestyle label”.

Dowling was most recently chief financial officer for GSF Car Parts, and successfully spearheaded the company’s sale.

Her career has focused on leading companies in FMCG, manufacturing and distribution, working across Europe and Asia and The Body Shop described her as “the perfect person” to guide it through its post-sale re-build.

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Back in September, The Body Shop was rescued from administration by a consortium led by the British cosmetics tycoon Mike Jatania, in a deal that saved 133 stores.

The former boss of Molton Brown Charles Denton was named chief executive.

On the new appointments, Denton said: “The Body Shop has always thrived under the leadership of smart, courageous women, and that’s certainly what we have now with Penny and Sally, in two of the company’s most influential roles”

“Their appointment reflects our two priorities as a business going forward: Firstly, to delight customers around the world with trailblazing innovations and the highest standards of ethical beauty; and secondly, to bring the company back to fiscal health, building a sustainable company in the truest sense, which can last for decades to come.

“Both Penny and Sally are brimming with excitement and ideas over the opportunities we have in front of us, and I couldn’t be more confident we have the right people in place to seize those opportunities.”

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