
Volume of Russian market of BNPL services (services of payment purchase parts) in 2024 yr. increased in 1.6 fold by compared with 2023 year – from 180 billion to 300 billion rubles, write “Vedomosti” with reference to data service “Dolami” from “T-bank”.
Antonio Guillem/Shutterstock/Fotodom
The company counted the volume of all transactions, conducted through BNPL services “Dolami”, “Split” from “Yandex”, “Share” from “Alfa Bank”, “Parts” from Wildberries and others. The representative of “Dolami” explains the growth of the market increasing number of stores including the opportunity to pay parts. For example, in “Dolami” the growth of partner stores year to year was 131%. A representative of Share Service also noted that payment tools are actively expanding in merchant points.
According to a representative of “Split”, BNPL services are developing in parallel with electronic commerce, as they have become an integral partof online commerce. So, according to Data Insight, for 2024 the market of electronic commerce in Russia increased immediately by 36% to 10.7 trillion rubles.
Experts noted that the important role in development of the market in 2024 was played by marketplaces. showed double growth, reported a representative of the company, without disclosing the volume in monetary expressions. In “Split”, “Doles” and “Parts” didn’t disclose the volume of transactions for a year.
The BNPL market has been suppressed by the BNPL.is at early stage of development – in Russia the first services appeared only in 2021 year, recalled a representative of Split.