The Belarusian chain of stores for home and household goods, as well as food products at low prices, “Three Prices,” with more than 300 outlets, is preparing to open its first store in Russia. The opening will take place this summer in the city of Vladimir, which will be the first step in the company’s large-scale expansion into the Russian market.
Source: "Three Prices"
“We set ourselves the goal of achieving a turnover of $1 billion in the Russian market and becoming the No. 2 player in the segment of fixed/low price retail chains,” said the founder of the network, Vitaly Sobolevsky.
The Play Hard company, which manages the Three Prices network, reported that the decision to enter the Russian market was not spontaneous. Research was conducted that helped determine the most promising regions and cities for opening stores.
As a result, the city of Vladimir was chosen as the starting city due to its favorable geographical location and the presence of developed infrastructure. Such a location, according to company experts, is a good basis for launching in a new market. This year it is planned to open several more stores in different cities of Russia.
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