Lidl Polska's financial data – both from the first and second quarter of this year – show that the company's chosen direction is the right one, and customers are happy to choose Lidl stores for shopping for their families. The results achieved in the second quarter confirm that the chain is developing and growing stronger.
Position in comparison to the competition
In the fourth quarter of 2023 and the first and second quarter of 2024, Lidl Polska's turnover is developing much faster than the turnover of its main competitor. Lidl Polska achieved an increase of over 2 percent in like4like turnover, while Biedronka recorded a decrease of 4.60%. The financial results of the competing chain, disappointing investors, caused significant declines in share prices on the stock exchange in Lisbon (JMG) and in Warsaw (Dino).
Customers willingly go to Lidl Polska stores because they know that this is where they will find attractive products at low prices every day, as well as many promotions and new products, as well as a multitude of articles from Polish producers.
Will blows below the belt be punished?
The Adjudicating Panel of the Advertising Ethics Commission found that the advertisements of the largest competition violate a number of principles of the Advertising Ethics Code. The KER draws attention primarily to the importance of meeting all the requirements of comparative advertising, as well as taking into account reliable and verifiable data.
– The assessment of the Advertising Ethics Commission is an important signal for us, which shows in which direction advertising should develop. Since the beginning of its operations in Poland, i.e. since 2002, our company has operated in accordance with the law. We are pleased that other entities on the market are called upon to take responsibility for their actions and must, just like us, comply with the principles verified and controlled by the Office of Competition and Consumer Protection. The regulations, like prices in Lidl Polska, are the same for everyone – says Michał Nowaczyk, CFO Lidl Polska.
