
Tesco has introduced tailored Clubcard Prices, offering customers personalised offers based on their shopping habits.
The grocery giant is currently trialling ‘Your Clubcard Prices’ with selected shoppers ahead of a possible nationwide rollout, The Sun reported.
Customers who are part of the trial will be sent new offers every Wednesday via the app which will be added automatically at the checkout.
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The offers are valid for seven days in its larger supermarkets only and can be used multiple times.
A spokesperson told the publication: “We are currently offering Your Clubcard Prices to a trial group of our Clubcard members, giving them offers on products they regularly buy at Tesco, in addition to the thousands of Clubcard Prices available to all Clubcard members each week.”
Tesco rival Sainsbury’s launched its personalised ‘Your Nectar Prices’ for loyalty members in October 2023.
The tailored discounts, which had been rolled out to users online and via its app, had previously only been available to loyalty card holders shopping in Sainsbury’s stores using its SmartShop.
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