Tesco’s in-house F&F clothing label has launched its first homeware brand, F&F Home.
The new range includes over 1000 lines across home dining, glassware, rugs and footstools, bedding, soft furnishings, and decorative accessories.
The supermarket said the new brand had been developed in response to the idea that many now see their home style as an extension of their fashion style, with shoppers spending more time curating their home space each season.
Tesco’s in-house F&F Home design team and trend experts have developed and curated the range – which starts from 50p – focusing on a palette of whites and neutrals.
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F&F Home chief executive Jan Marchant said: “Fashion now does homeware. Our clothing customers always want to stay ahead of the latest trends and get great value for money, without compromising on quality.
“With this exciting first foray into homeware, we’re really pleased to be able to help deliver this same commitment in the home space, with both statement and staple pieces to work with all-manner of styles and tastes.”
F&F Home head of design Donna Bridgeman said: “We’re really excited to launch F&F Home with our A/W 24 range, rooted in neutral palettes, timeless shapes, and tactile cosy fabrics.
“We’ve worked tirelessly to create pieces that hold longevity in their styles and can form the foundations of a restful, calm, and balanced home.
“The simplicity of using barely-there colours is our key focus for creating a contemporary cosy look, bringing warmth into homes for paired back effortless style in the winter months. I can’t wait to see how our shoppers style the pieces in their own homes.”
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