Tesco has poached Costa Coffee global commercial, marketing and innovation director Becky Brock as its new customer and digital director.
Brock, who joined Britain’s largest supermarket in June, has been tasked with leading the customer teams and managing its loyalty, digital and insight agenda as it moves towards a more digitally enabled operating model.
She will also be responsible for creating new revenue streams for the grocery giant from data and personalisation, Campaign Live reported.
Brock joins from Costa, where she joined in 2020 as commercial and customer director of UK and Ireland before being promoted to global commercial, marketing and innovation director.
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Prior to that, she was the marketing director and later, transformation director at John Lewis from 2017 to 2020.
Commenting on LinkedIn, Brock said: “I’m delighted to announce that I’m going to be joining Tesco as customer director to head up marketing and drive forward their digital and personalisation priorities across the business.
“It’s a hugely exciting opportunity to be a part of their next growth chapter.”
Tesco group chief commercial officer Ashwin Prasad, who Brock will report into, added: “Becky brings a wealth of experience from across retail and FMCG, working in both commercial and marketing roles where she has championed brand excellence through award-winning campaigns, built global revenue management capabilities and led the digital and data transformation across multiple companies.
“Her energetic style and collaborative approach, alongside her digital and personalisation experience, will continue to help us win for customers and set up Tesco for the future.”
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