Tesco in rolling out “digital passports” across its clothes range, as the EU seeks to clamp down on sustainability.
The grocery giant said it would give customers more information on each garment in its F&F fashion collection, including where the materials in each product have been sourced from, The Telegraph reported.
The move comes as Brussels works to improve supply chain transparency by launching new rules where businesses across the euro area are required to bring out digital product passports (DPPs).
Under the rules, which are set to be rolled out over different industries during the next eight years, companies will need to give shoppers detailed information on the materials used in their goods and their environmental impact.
Related Story
-
Asda chair is ’embarrassed’ by its performance as he urges Mohsin Issa to step back
12/08/2024 x 8:13 AM
Alongside the scheme, new requirements on how businesses manage their stock, including a ban on destroying unsold clothes, are being implemented. Firms that fail to follow the rules will receive fines and may be barred from selling products across the EU.
Tesco head of technical Joe Little said: “DPPs represent an important step forward, encouraging and promoting sustainable and circular practices.”
In March, M&S-backed Nobody’s Child launched digital product passports in a bid to “underscore the brand’s commitment to elevating transparency, championing sustainable values and fostering a deeper connection with their conscious community”.
While the business had released DPPs before, it said the move took it a step further and had been designed ahead of the upcoming EU product transparency legislation.
Click here to sign up to Retail Gazette‘s free daily email newsletter
