Ted Baker has relaunched its ecommerce website in the UK under its new operator following its collapse earlier this year.
The fashion brand’s website went live on Friday (15 November) and stocks a selection of menswear, womenswear and accessories.
Tedbaker.com ships exclusively to the UK, but states that European versions of the site will be “coming soon”.
Related Story
It is the first major move from new operating partner United Legwear and Apparel (ULAC), which was appointed by Ted Baker owner Authentic in September to run its online operations across UK and Europe.
It came after the brand’s previous UK operator No Ordinary Designer Label (NODL) called in administrators back in March.
A spokesperson for Authentic told Drapers: “The new site is designed to bring Ted Baker’s signature blend of British charm, style and sophistication into the digital space, offering customers an elevated and fresh shopping experience.
“From sleek visuals to an intuitive navigation, the new Tedbaker.com makes the brand’s most-loved categories – menswear, womenswear and accessories – more accessible to its audiences.”
Click here to sign up to Retail Gazette‘s free daily email newsletter
