Bakalchuk wrote about the fate of the PR and HR structures of the merged company in her Telegram channel . 
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Anna Brycheva was appointed PR director of Russ-Wildberries. She headed PR blocks in the structures of the Moscow Government, led communications for Rospotrebnadzor for more than 8 years, including during the pandemic, and led the GR block in the Dialog ANO. In the merged company, Anna will be involved in the formation and implementation of the company’s positioning strategy, including at the international level.
The Russ-Wildberries Communications Department will be headed by Irina Tseplinskaya, who held the position of Director of the Russ Corporate Communications Department. She will continue to work to strengthen the public image of the merged company as one of the key players in the Russian advertising market. And Kristina Spireva became the HR director of the merged company.
Anna Starkova has been appointed to the position of Director for Special Projects. As part of her new responsibilities, she will also be involved in special image projects, organizing events and Tatyana Bakalchuk’s personal brand. “ We have been working with Anya not so long ago, but during this time we have done many creative and bright projects: just look at the price of a truck with a cultural code at SPIEF ,” added the founder of Wildberries.
Tatyana Bakalchuk spoke about personnel changes in the united company Wildberries and Russ .