Superdrug hailed its ‘best Christmas ever’ as like-for-like sales jumped 5.1% in the final weeks of 2024 compared to the previous year.
The business attributed the success to “its continued mission of being the most accessible health and beauty retailer on the high street, known for value and choice, and the ongoing popularity of its much-loved own brand range”.
It said one gift set was sold every second throughout December as four new own brand ranges were added, contributing to “record demand”.
Own brand top sellers included its Studio London Ultimate Brush Collection, the Vitamin E Complete Daily Skincare Set, Extracts Body Bumper Pack and the Fruity Candyfloss Bumper Pack.
While the popularity of its Fruity range last year led to an expansion to include candyfloss-scented candles and body mists, which its said “proved to be a big hit with customers”.
The health and beauty retailer also saw “significant growth” in online – with sales up by 21% year on year as it said customers continued to benefit from the relaunched Health & Beautycard VIP rewards app and enjoy convenient delivery options on Superdrug.com, such as quick pick up in-store in as little as 30 minutes.
Meanwhile, retail parks were the best performing offline stores in terms of growth for Superdrug, “with shoppers relishing the more engaging and expansive retail experience that these bigger stores provide”.
Superdrug CEO Peter Macnab said: “We’re proud of these results and want to thank our customers for their continued loyalty to Superdrug as we continue our mission to be as accessible as possible when it comes to high-quality beauty and health.
“2025 will be an exciting year for us as we continue to enhance our in-store experience and invest in our Only At Superdrug product innovations and exclusives, to give customers reasons to keep returning to Superdrug.”
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