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What desserts do Poles choose in summer?
Summer desserts in many ways from Winiary
Thanks to the availability of seasonal fruits, summer desserts are refreshing and easy to make. Especially when Winiary jellies come to the rescue. There is no boredom here. Their intense colors and simplicity of preparation encourage fun. Rediscover jellies and start creating desserts that will turn heads of your guests, even those who care about their figure.
– We have introduced jellies with reduced sugar content to the Winiary offer – they contain at least 50% less sugar compared to leading brands of jellies with similar flavors and sugar. Currently, they are available in three popular variants: strawberry, raspberry and lemon. Thanks to this, even people who pay special attention to their diet can enjoy delicious summer desserts. And for those who want to take full advantage of the abundance and diversity of flavors, we recommend surprising and non-standard versions, such as mirabelle, gooseberry, blueberry, pear or rhubarb. We hope that the multitude of options and colors will stimulate consumers' creativity and encourage them to create their own dessert that will delight – says Marianna Czaja, Product Manager at Winiary.
Combine colors, mix flavors, play with form
Preparing a dessert with Winiary jellies is great fun! Bold color combinations, combining structures and layers, layering them with fruit, inspire and offer many possibilities. Additionally, various forms of serving – in salad bowls, glasses, cups – will make the dessert tasty and gain a tempting, Instagram-worthy look.
As part of the campaign promoting the Winiary Jelly season, digital activities were planned in social media, cooperation with influencers on Instagram and TikTok platforms, visibility on DOOH media and non-standard activations – cooperation with KinAds on summer cinema screenings, which will last from June to September this year. The Publicis agency is responsible for preparing the campaign.
