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Study: All fewer people in Estonia need financial help from theirloved loved ones

Исследование: все меньше жителей Эстонии нуждаются в финансовой помощи своих близких

While a year ago the rapid increase in prices and high Euribor increased the number of people needing help by five percent, then now the financial position of the people in Estonia has improved again, and the number of people needing the help

of loved ones has reduced. A this is evidenced by a study by

the bank Citadele. Money. Illustrative photo Money. Illustrative Photo Photo: Shutterstock

If a year ago the rapid increase in prices and high Euribor increased the number of people needing help by five percent, then now the financial position of the people

in Estonia has improved again, and the number of people needing the help of loved ones has reduced. This is evidenced by a study by the bank Citadele.

Two years ago in a total of 10 percent of Estonia’s people reported that they need financial assistance from the side. By the beginning of 2024 this increased to 15 percent, but by the beginning of 2025 the year dropped again to approximately nine percent.

The head of retail banking Citadele in the Baltic countries Edward Rebane explained, that these indicators were in significant degree were caused by the fast growth of Euribor and its subsequent decline, and also exceptional growth of prices, which occurred in Estonia.

“A similar survey in Latvia and Lithuania showed, that in last year in the countries in the number of people needing financial assistance was not increasing as as in Estonia,” Rebane said.

According to a Citadele poll, at the beginning of the year, a total of a fifth or 20 percent of Estonia’s residents, said, that the current economic situation has not affected them significantly, and they continue to support loved ones in the same amount as before. An additional 20 percent noted that it is unfortunate that they can no longer provide the same amount of support. In their turn, 19 percent of Estonians responded that they don’t support anyone financially.

It’s commonly believed that pensioners are in a particularly difficult financial situation, but the Citadele poll shows the opposite. “For example, among people in the age 18-29 years in total complexity 16 percent said, that themselves need financial assistance, while among 60-74-year-olds these were significantly fewer together seven percent. There were and regional differences: among the counties with the highest participation in the Pärnumaa, Läänemaa and Saaremaa, Rebane explained.

The head of retail banking Citadele in the Baltic countries emphasized, that in any financial difficulties it is important to talk about them and to request help, as otherwise the situation could be worse: “You can discuss it with loved ones or go to the bank, where they will recommend or offer suitable solutions.”

The Citadele survey, commissioned from the research firm Norstat, was conducted at the beginning of 2025 the year among people in all three countries in the Baltic region. In each country was surveyed to 1000 people in the age from 18 to 74 years old.

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