The Union of Russian Brewers (URB) predicts further growth in the domestic beer market, in particular the craft brewing segment.
Tero Vesalainen/Shutterstock/Fotodom
As the Chairman of the Council of the Union of Russian Brewers Daniil Briman explained, the potential for growth in domestic production is largely linked to a further reduction in beer imports in the mass market segment. He also noted that the production of craft varieties could grow significantly in percentage terms.
"This is explained by the fact that craft competed with imported brands, most of which have now disappeared from retail. And those imported supplies that have survived are now sold at twice the price of the pre-sanction period – prices start at 200-300 rubles per can or bottle. This has given a second wind to our craft beer segment," said Daniil Briman.
According to SRP estimates, in the coming year the share of imported beer in the mass segment may decrease from the current 6-7% of the market by 2-3 times, and only the top, most famous imported brands will remain on the shelves.
Briman believes that Russian producers have the potential to increase their share of the total market by approximately 3–4%.
Earlier, the media, citing Rosstat data, reported that beer production in Russia in the first half of 2024 had grown to its highest level in 11 years. In January-June of this year, it increased by 7.3% compared to the same period in 2023 and amounted to 451.4 thousand decaliters.
Sale of labeled bottled beer in 1C: Retail and 1C: UNF from June 1, 2024
