Sosandar is planning to open up to 50 stores as it focusses on physical expansion.
The fashion retailer’s joint chief executive Julie Lavington told The Times that the business was “targeting around 50 [shops] in total” over the next three to five years.
It comes as Sosandar is due to open its first two stores in Chelmsford, Essex, and Marlow in Buckinghamshire this September following a successful partnership with Sainsbury’s, that saw the brand’s clothes stocked in the grocer’s supermarkets.
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Lavington said the retailer would open stores in affluent market towns and cities as it transitions into a “true multi-channel retailer”.
The native online brand has sought to expand its physical presence in the last year as shoppers return to the high street.
Lavington said Sosandar had asked its customers if they wanted the brand to open shops and “virtually 100% of them want us to because they like being able to do both”.
The retailer revealed last week it had swung to a £300,000 loss for the year to 31 March, from a profit of £1.59m the year before, despite sales increasing 9% to £46.3m.
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