
Sokolov Analytical Center Sokolov has summarized the results of sales of wedding and engagement rings in retail stores for 2024 year. Summer was a hot time for purchasing the most important pair of decoration, beating even December in terms of
Photo: Stankovskaya V./Retail.ru
The most popular months for purchases are July, August and December, with this the highest increase in demand is recorded in Wedding Rings The Year of the Family in Russia didn’t go in vain: in 2024 year sales of wedding rings in the country increased by 31% as compared with 2023 year, a total sum of purchases was 2,79 billion rubles. The leader in rates of growth was Saratov (+82%), the second place was Volgograd (+73%), and third – Krasnodar (+66%). On fourth position was Ufa (+65%), a closes the five leaders Kaliningrad with growth by 60%. Average check on purchase of wedding rings in Russian market of jewelry retail in 2024 year was 19 505 rubles, which is by 32% more than year year before. The highest average check was recorded in Kaliningrad – 24 668 rubles (+35%). In second place Saint Petersburg (23 331 rubles, +32%), in third Rostov-on-Don (23 329 rubles, +25%). Fourth position is Saratov (23 081 rubles, +45%),and closes five leaders Voronezh with indicator 22 373 rubles (+36%). The most significant growth of the average check was in Samara – here it increased by 46%. For wedding rings and the greatest popularity used products of gold (+4%), silver (+9%), red (+4%) and white gold (+8%). Promissory rings Sales of promissory rings in Russia increased by 32%, with the total amount of 1.91 billion rubles. The largest growth was recorded in Average check on engagement rings in Russia in 2024 year was 13 890 rubles, increasing by 7% year to year. The first place on the value of the average check took Moscow – 19 813 rubles (+20%), where also was recorded the highest dynamics of growth. Second place – Saint-Petersburg (19 578 rubles, +15%), followed by Kaliningrad with 17 523 rubles. The fourth position is Sochi (16 826 rubles, +18%), and fifth – Krasnodar (16 263 rubles, +13%). The most preferred materials for engagement rings were gold (+6%), silver (+47%), white gold (+12%) and combined gold (+21%). Fianites and diamonds were the most popular pieces of piano and diamonds. “In the Year of the Family we observed a special rise of interest in wedding theme Sokolov brand Sokolov produces more than 30 million pieces of gold and silver weighing about 40 tonnes at four production platforms in Kostroma, Ivanovo and Yaroslavl regions. Company is one of the