Jewelry holding Sokolov opened its first franchise point in Azerbaijan. A new “island” format store has opened its doors in the Crescent Mall shopping center in Baku.
Photo: Stankovskaya V./Retail.ru
The new outlet is designed in accordance with the updated brand design. In the first half of 2024, the company opened 42 new franchises in Russia and the CIS countries, bringing the total number to 210. In total, the brand’s proprietary network includes 790 retail outlets, including 580 own retail stores.
“Entering the Azerbaijani market is a significant event for our company. We see great potential in this region,” noted Antonina Zhukova, director of trade marketing and franchising development at the Sokolov jewelry holding .
Sokolov: most zoomers are ready to buy jewelry at a low price
The Sokolov network has compiled a rating of “emerald” cities in Russia
