Social media platform X* ( ex-Twitter *) sued Mars and Unilever over their boycott of the site and refusal to advertise on it, writesthe BBC .
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US entrepreneur Elon Musk has accused Unilever and Mars, private healthcare company CVS Health, renewable energy company Orsted, and a trade association called the World Federation of Advertisers (WFA) of illegally agreeing to "boycott" Site X, in violation of US competition laws .
Analysts at the X* network say "billions of dollars" in advertising revenue have been lost due to the boycott, as some companies have avoided advertising on the platform since Musk bought it in 2022. X* CEO Linda Yaccarino also stressed that such a boycott threatens the future of the company. Musk confirmed the filing of the lawsuit and emphasized that a “legal war” has been declared on all brands that participate in the organized group boycott of the social network.
*activities of the platform operator of the Transnational holding company Meta Platforms Inc. banned in the Russian Federation for reasons of extremist activity.
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