Snapchat is launching a new immersive high-street experience, Snap Street, which is set to open in East London this weekend.
The Augmented Reality (AR) space aims to bring the “thrill of shopping for fashion and beauty on Snapchat alive,” allowing shoppers to interact with brands like Depop and Boots on 19 and 20 October.
The Ely’s Yard building in Brick Lane will be transformed into an indoor high street, featuring shop fronts that showcase AR experiences available on the platform.
Free to attend, Snap said the launch aims to elevate the retail experience and offer a glimpse into the future of high street shopping.
Inside, Depop will give visitors the chance to win circular fashion by playing on a claw machine and can make use of a Snapchat x Depop AR mirror.
The Boots stand will introduce shoppers to beauty brands including TikTok famous Made by Mitchell, Beauty Crop, and Milk, enabling them to try out a new makeup look using the Snapchat x Boots vanity mirrors.
Snapchat director of global brand experience Ben Wymer said: “We’ll be showing how our pioneering AR technology allows users to experience on screens how products look and behave in the real world, paving the way for a more personal experience for consumers, and more engaging retail opportunities for brands.
“We couldn’t think of a better way to bring the thrill of shopping for fashion and beauty on Snapchat alive than through Snap Street, a unique and truly immersive retail experience for everyone.”
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