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Discount stores increase press sales. Special displays in Lidl
Summer did not translate into an increase in sales of ice cream and drinks
The decline in the number of transactions in the entire small-format store channel is largely the result of the decreasing number of outlets of this format. Per store, both the average number of transactions and the number of packages sold were higher than last year. In June 2024, customers of small-format stores bought an average of 3.7 products (a slight increase compared to the same period in 2023) and paid an average of PLN 23.41 for purchases, 6% more than a year ago.
Average temperatures in June 2024 were slightly higher than in the also hot June 2023, but this did not translate into an increase in the sales of ice cream or drinks. The number of receipts showing impulse ice cream was 7% lower than in June 2023. Sales of carbonated drinks remained at a similar level, while bottled water and energy drinks recorded declines of several percent. Customers of small-format stores reached for isotonic drinks much more often than a year ago (they bought 18% more of them than in June 2023), drinks enriched with vitamins, magnesium or other health-promoting substances (their sales per liter increased by as much as 56 during this time). %).
High temperatures and matches did not help the beer
High temperatures and matches played as part of Euro 2024 did not help stop the decline in beer sales – in June this year. small-format stores sold it 7% less per liter. This was partly due to the postponement of the long weekend associated with Corpus Christi, which in 2023 fell entirely in June, while in 2024 the first part of it, including most of the shopping, took place in the last days of May.
In June 2024, the best day for beer sales was the exceptionally hot last Saturday of the month (June 29), but a very similar result was achieved on Friday, June 21, i.e. the day when the Polish national team played an important match against Austria. The football games had a strong impact on the sales of chips – in small-format stores the most of them were sold on June 16 and 21, i.e. on two days with the Polish national team matches.
June was also difficult for other popular alcohols, such as pure vodkas (customers of small-format stores bought 8% less liters of this alcohol than in June 2023), flavored vodkas (decrease by 1%) and wine (decrease by 5%). However, two much smaller categories sold better than last year – drinks (an increase of as much as 35%) and ciders.
Big increases in the nicotine products category
According to the research, in the category of nicotine products, large increases of several dozen percent compared to June 2023 were recorded in nicotine pouches, as well as pods and liquids for electronic cigarettes. According to the data, the popularity of disposable electronic cigarettes is declining – in June 2024, 11% less of them were sold in small-format stores than a year earlier.
Compared to May 2024, the total number of transactions and turnover in small-format stores decreased by approximately 3%, the average number of packages and the value of the receipt remained at a similar level.
* Small format stores up to 300 sq m. include: small grocery stores up to 40 sq m, medium-sized grocery stores 41-100 sq m, large grocery stores 101-300 sq m, specialized alcohol stores.
