Side Delights says it is offering solutions for shoppers this Thanksgiving as they stock up early and spice up their side dishes.
The Campbell’s 2024 “State of the Sides Report” highlights the regional flavor preferences that will drive consumer’s Thanksgiving shopping this year, according to a news release. According to the report, 22% of the Southwest will incorporate Mexican side dishes into their Thanksgiving meal and list spicy chilies as their flavor of choice, while those in the West are more likely to incorporate barbecue sauce, smoky flavors and savory herbs.
Consumers in the Southeast will also seek savory herbs but trend toward sweet flavors. Two universal flavor favorites are creamy and cheesy, with 42% and 38% wishing to see more on their tables this year, the release said.
“Side Delights offers a variety of potato products and recipes to help shoppers spice up their Thanksgiving this year,” Kathleen Triou, president and CEO of Fresh Solutions Network, said in the release. “Chive Mashed Potatoes with Cream Cheese is the perfect creamy, cheesy side dish and Chipotle Mashed Potatoes is a flavorful Southwest twist.”
Food experts agree that this year is about global flavors. According to Better Homes & Gardens, the biggest Thanksgiving food trend of 2024 is showcasing flavors that go beyond the classic “American” recipe. Southern Living magazine suggests a Southern spin on Thanksgiving sides such as sweet potato casserole, brown butter mashed sweet potatoes, or a mashed potato bar as creative options.
The Side Delights recipe page, “Thanksgiving: Mashed Potato Recipes for Every Personality,” features Southern-inspired recipes like Brown Butter Smashed Potatoes with Butternut Squash and beyond.
This year, consumers are expected to begin their grocery shopping eight days prior to Thanksgiving, with 43% of 18-25-year-olds stating they will participate in a Friendsgiving, likely resulting in bigger sales at retail, the release said.
“The Thanksgiving table has expanded to include family and friends,” Triou said. “Shoppers will be stocking up for the holiday and the week leading up to it. Side Delights convenient potatoes like Amazables and Steamables are perfect for an easy-to-prepare Friendsgiving meal or a tasty, fast and healthy weeknight dinner.”
Side Delights says it offers a variety of choices of nutritious, economical products, including bagged and bulk potatoes, potato kits, convenience potatoes, petite potatoes, fresh-cut potatoes, and organic potatoes.