For nearly 10 years, Meblobranie.pl has been obtaining photos of purchased products in real arrangements from customers. They fulfill a dual function: firstly, they allow customers to be inspired by the arrangement of a terrace space prepared by someone else, and additionally they show the product in a real environment.
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Photos have a unique value, acting as a counterweight to ideal catalog shots provided by producers and visualizations, which often differ from reality. The new form of browsing the product catalog is an important step for us in providing customers with solutions that enable them to make even better purchasing decisions. Good customer choices mean greater satisfaction with purchases, lower returns and a growing retention rate – says Paweł Kurek, CEO of Meblobranie.pl.
Shopping straight from the arrangement
In the "Buy from arrangement" section, visitors can filter products by price, selected preferences, and available categories. Selecting a specific photo allows you to make a traditional purchase from the online store.
Preliminary analyzes show a significant increase in the involvement of people visiting the website for the first time. By observing customer behavior, the e-store will develop personalized recommendations, allowing you to quickly find products that match the buyer's preferences.
The "Buy from arrangement" mechanism already operates in the categories of garden furniture, pergolas and tool houses. More products will be included in the following months.
Meblobranie.pl is the largest online seller of garden furniture in Poland. Since 2011, it has been bringing its offer of large garden products, previously known only from the DIY network, online. The company's offer includes leading international brands of the "Garden" segment, i.e. Keter, Nardi, Hormann, Kettler, as well as intensively developed own brands.