
The trade chain offers an unusual way to do shopping – proposes to combine it with exercise physically. New carts and baskets training have a purpose to promote activity.
Studies conducted by the British chain of shops Iceland have shown, that nearly half of respondents are concerned about their physical condition, and one third regretted, that they do not have more time for exercise.
In response to these results supermarket decided to create solution,
which the needs of its customers.
Read more
Dduza network handlowa changes
owner. UOKIK gives concordance
Purchasing as training
Innovative “shopping sleds”, i.e. “shopping training carts” weigh 25 kg, which makes their movement require significant effort.
For people preferring a lighter workout there are baskets of 15 kg, which can serve as dumbbells.
Such solution allows to combine daily activities with physical activity, which may fall into gust for people, who do not find time
for gym.
Net Iceland promotes activity phot.
mat. press
New trend or momentary fashion?
Although the idea may sound like primaaprilis joke, this its potential benefits are real. Heavy cars can support strength training and improve stamina, and baskets dumbbells can help strengthen the upper parts of the body.
From the other side, carrying a 15-kg basket filled with additional products can
be too large a burden for many customers.
Read more
. The trading network is closing the
exchange after eight days. Reason: unfavorable market conditions
Will this new trade cars become a hit or just a transitional experiment? Time will tell, willcustomersactuallywanttoexerciseadditionaleffortdailyshopping.
.