Sephora will continue its UK expansion, opening its seventh store in Kent’s Bluewater shopping centre this winter.
After opening its first store outside London in Manchester’s Trafford Centre in May, the make-up titan is now set to open two stores in the North East at Newcastle’s Metrocentre and Eldon Square, as well as one in Birmingham’s Bullring.
Sephora relaunched in the UK in 2022 and re entered the world of physical retail in Westfield Stratford a year later, having previously exited the market in 2005 after opening six UK stores in five years.
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Sephora UK managing director Sarah Boyd said: “We are thrilled to continue this momentum of our rapid growth by opening Sephora stores in key shopping destinations such as the iconic Bluewater shopping centre.
“We have loved seeing the enthusiasm and appetite from our customers around the UK of where they would like us to show up, inspiring us to roll out more of our ‘beauty playgrounds’ and unparalleled shopping experiences to some of the nation’s most beloved retail destinations such as Bluewater.”
Bluewater director James Waugh added: “Sephora is one of the most regularly requested brands by our guests, so we’re really excited to be welcoming it to our retail line-up later this year.
“The brand’s only Kent-based store will be worth the wait for our guests, as it will bring multiple of the world’s most viral beauty brands to Bluewater that our customers wouldn’t have been able to shop for before Sephora’s arrival.”
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