The Hain Celestial Group, Inc, a leading global health and wellness company, recently launched its Innovation Experience Center (IEC) within its Global Headquarters in Hoboken, N.J, which is says is about ushering in a new era of innovation. It also serves as an interesting example of effective use of the brick and mortar retail space by the wellness and healthy food category.
The Innovation Experience Center has been designed as a vibrant, 2,200-square-foot working kitchen, serving as a hub for hands-on creativity and sensory exploration. “It will unite Hain teams, customers and partners to discover, design and develop as they ideate and advance better-for-you products for consumers across the globe. The space will be utilized for cross-functional product development, ingredient testing, quality reviews, category assessments, and evaluating the functionality and sustainability of product packaging of Hain’s snacks, baby/kids, beverages, meal prep and personal care brands,” says the company.
“At Hain Celestial, our purpose is to inspire healthier living through our better-for-you brands. Our new Innovation Experience Center is the perfect space for teams to combine consumer insights, culinary and health trends, and new ingredients to create unique and distinctive products,” said Arlene Karan, Hain’s Chief Regulatory, R&D and Quality and Innovation Officer. “The center is an investment in our future, offering a modern space where we can push the boundaries of what’s possible in the better-for-you industry.”
The IEC boasts two distinct areas: one for hands-on product development by the technical team and another for immersing Hain customers and partners in a full sensory experience. The space has been designed and constructed with Hain’s Global R&D, Quality, Regulatory and Innovation teams.
“Our investment in the Innovation Experience Center is an important next step in our journey to reimagine our future in better-for-you,” said Hain Celestial President & CEO Wendy Davidson. “Earlier this year we redesigned our innovation process to strengthen our pipeline across our leading brands and categories. This center further enables us to transform bold ideas into distinctive products and underscores our dedication to leading in our categories, challenging the status quo and delivering exceptional value to our customers.”