Savushkin product officially announced a global rebranding. It’s not just the recognizable on the shelves of stores logo that will change: the company revises its positioning in the market, values and the
mission brand.
“This rebranding is the third in the history of the company. For us it is important that the brand “live” in the real time, accurately reflect our philosophy and principles, keeping that, what our consumers love and appreciate our consumers, commented deputy deputy general director of marketing Elena Vasenkova.
The basis of transformation is the idea: “Savushkin – the source of healthy life”. According to the marketers of the company, this will allow the
manufacturer to present its self in the market and stay closer
to the audience.
In the rebranding will noticeably change the design of
the packaging of famous milk products.
The packaging lines of milk, cottage cheese, sour cream, desserts from Savushkin will have a renewed consumer brand logo uniting all milk
products.
The corporate brand Savushkin also received a new logo as a unified
identification for everything that the company does: from creating milk products to social and charitable projects and initiatives.
The yellow circle in the logo of the corporate brand is the symbol of the source of life, energy, unity, cohesive joint work, striving for a common goal.
The Corporate logotype will be used in official documents, materials about the company in the press, on in infrastructure.
Today “Savushkin” – is a holding, uniting 7 production platforms, 4 owned agricultural enterprises, trade branches in regional cities Belarus, Russia, China and team of 8,5 thous.
The process of implementation of the new identity will be gradual. Presumably, the logo of the company in the first priority will appear at the head office of the company in Brest,later-atproductionbuildingsinothercities,atbrandedvehiclesofthecompany-milk trucks,trucks.
SavushkinproductisinthegroupofSANTAcompaniesandoccupiesoneoftheleadingplacesinthemarketofmilkproductsintheCIS.Companyproducesnaturalmilkproducts that arehealthyandnecessaryforthefullrations.