Sponsoring the Wysokie Obcasy Superheroine Plebiscite, the #byckobieta on Tour project or conducting free workshops for the Piękniejsze Życie Foundation – these are just a few of the activities carried out by NEONAIL to support women so far, which show that the strength lies in each of them – without exception. Authenticity and self-empowerment are also in the brand's DNA – values that Sara James shares. For this reason, its cooperation with NEONAIL became a natural step that highlights the common goals and aspirations of both parties. Anna Uptas, Marketing Director of NEONAIL, says in a similar tone about the addition of a new ambassador:
— Cooperation with Sara makes us proud – we appreciate her achievements, and the passion and commitment with which she devotes herself to subsequent projects is a real inspiration not only for young but also mature women. Sara's determination shows that dreams are within reach if you only have the courage to fully express yourself. It is in this spirit that we at NEONAIL want to support women in pursuing their own goals.
The power of youth
Sara James is perceived in the music industry as one of the most important candidates for the title of top domestic artists of the coming years. The wider audience heard about her for the first time when she won the program "The Voice Kids" and then represented Poland in Junior Eurovision. In 2022, she won the golden button from Simon Cowell, becoming a finalist of "America's Got Talent". So far, the young artist has collaborated with many foreign stars, and is currently working on her debut album. Despite her many successes, she has to face various stereotypes.
– I would like people to understand that my age does not define the quality of my work – she admits and adds – for me, nails are like jewelry. They complement my outfits and express my personality. As an artist, I describe music with colors, and nice, well-groomed nails are an integral part of me. The color range of NEONAIL nail polishes gives me many opportunities to express myself.
Despite the times of equal rights, women such as Sara James or Ewa Swoboda (who recently joined the group of brand ambassadors) still have to face stereotypes. NEONAIL is aware of this, which is why one of the brand's goals is self-powerment – giving women the courage to ignore stereotypes and build their own self-confidence by looking for an individual path – both in life and in the world of beauty.
Sławomir Kochański, CEO of the Black Moon Creatives agency, which represents Sara James in cooperation with NEONAIL, emphasizes: "As the Black Moon Creatives agency, with music in our DNA, combining artistic creation with the world of business, we are excited about Sara James' cooperation with NEONAIL! Sara is a true voice of her generation, and her achievements, passion and commitment are a total inspiration, echoing in the hearts of all women regardless of age or background. NEONAIL with Sara – it's a perfect combination – a brand that combines innovation with beauty and focusing on being yourself, perfectly harmonizes with her artistic spirit and vision!
Neons and classic shades are the ambassador's choice
As part of her cooperation with NEONAIL, Sara chose 17 favorite nail polishes because, as she admits, it is difficult to describe herself with one color. The range includes classic shades (such as French White), neon and expressive shades (Aloha Mood, What I want), as well as color with particles (No bra club, Get attention). All 17 nail polishes will be available both on neonail.pl and in stationary stores – at the brand's sales points located throughout the country.
