
Sainsbury’s health and beauty offering is set for a revamp, under the retailer’s Next Level strategy.
In plans for a new beauty own label, or a refreshed beauty store format, the grocery giant registered the phrases ‘The Edit Sainsbury’s’ and ‘Sainsbury’s The Edit,’ with the government’s Intellectual Property Office earlier this month, The Grocer reported.
The trademarks cover nine classes, including cosmetic and beauty items, vitamins and beauty-focussed electronic devices.
Although the supermarket did not comment on the trademark listing, The Grocer believes it is preparing for a roll out later in the year.
The plans would represent its biggest shake-up to its beauty departments since 2018, when it relaunched Sainsbury’s Beauty, which saw 1,500 new SKUs as well as the launch of a new own label range in efforts to address a slump in beauty sales.
Related Story
The business has been making additional changes to its beauty offering during the last four years, including the launch of updated fixturing and signage, range rationalisation and a rebalancing of space across some sites.
Sainsbury’s has trebled its share of the beauty category during the past four years, and is eager to build on its success as its Next Level strategy commences its second year.
Last week, the grocery giant launched plans to cut 3,000 jobs as part of a drive to simplify its business and address rising costs.
Click here to sign up to Retail Gazette‘s free daily email newsletter