The official RuStore app store found out that zoomers (people aged 18–27) spend more on mobile games and Android apps than other generations. Their average bill is 18% higher than that of millennials (28–43) and amounts to 1,026 rubles. X (44–60 years old) pay the least for mobile content — their average bill is 976 rubles.
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Puzzles are the most popular category among all age groups. Generation X is the most interested in this genre — 40% of players of this age have played it. In addition to puzzles, Gen Xers and Millennials prefer board and card games, and Zoomers prefer shooters and simulators (23%).
App stores remain the main source of information about new games for all generations — 38% of users choose them. This method of receiving information is especially popular with zoomers (43%). Next in popularity, slightly ahead of social networks and media, is word of mouth (33%) and advertising in other mobile games (32%).
The study was conducted by RuStore together with Ipsos. The online survey involved 4,000 respondents aged 14 to 60, Android users who install applications on their smartphones themselves. The survey covered Russian cities, including small towns with a population of up to 100,000 people.
Electronics stores and smartphone manufacturers fear financial losses due to the RuStore bill
