
Russians love bento-cakes with individual design, reported in marketplace flowers and gifts Flowwow. More than a quarter of bento cakes, sold in 2024 year were with customizable designs. Also growing popularity of Japanese sweets mochi and Dubai chocolate.
Photo: moshko_viktor/Shutterstock/Fotodom
In 2024 year bento cakes took a substantial dominant part in Russian market of confectionery products, their sales increased by “Bento cakes have become popular, because they are compact, convenient and easy to adapt to any occasion. Influential and affordable price: the average cost of dessert – 1581 ruble. Our research showed that they are most often ordered for days birthdays of friends, children or partner”, – said deputy director of marketing Flowwow Sergey Pogorelov. Popular is not only custom design, but and and unusual form of desserts. Over the past year on the marketplace sold 249 unicorn cakes, 131 in the burger shape and 94 pieces with a dollar decoration in the dollar shape. The most growth in 2024 year was sales of Japanese sweet mochi -.4.8 fold. Russians purchased motis for 14.5 million rubles. In addition, in the summer of 2024th year became popular new for the Russian market dessert – Dubai chocolate, turnover which on platform was 16.2 million rubles. His popularity on marketplace continues to grow. Also among the trends of the past year marshmallows handmade and trayfles – desserts with biscuit, whipped creams and berries. Sales of these categories for a year increased in 2.5 times.New desserts