The first store of the Russian cosmetics and perfumery chain Podruzhka opened in the Minsk City Mall shopping center. The second store will open on June 27 in the Skala shopping center.
The store area in Minsk City Mall is about 170 sq.m. In "Skala" – 200 sq.m.
Podruzhka's main assortment consists of products from the cosmetics and perfumes category (90% of SKUs). There are also products in the categories of household goods and groceries.
There are professional consultants in the sales area who will help you decide on a purchase. The network also has a loyalty program and constantly runs various promotions.
The first stores of the Podruzhka chain began opening in Russia almost 20 years ago. Today their number exceeds 300. In 2022, it was bought by the owner of the L'Etoile chain, which also specializes in beauty and personal care products and has already opened its own store in Belarus.
