Outdoor advertising operator Russ will connect the advertising infrastructure with the Wildberries platform. This is stated in a joint message received by RBC .
Source: Wildberries
The entire advertising infrastructure of Russ “will be connected to the marketplace platform,” the release specifies, and department employees will create “unified products.” Within the framework of the structure, unified divisions of marketing, research and analytics will be organized.
The post of managing director of the unified media department will be taken by Boris Peshnyak, previously the commercial director of Russ. His tasks will include “building a single cross-channel media” and unifying the commercial structures of companies.
“Director of the Wildberries advertising platform Lyudmila Marlier will continue to develop the advertising platform, create new tools for Wildberries clients and partners, and Russ Sales Director Yuri Usoltsev will retain his functions of coordinating outdoor advertising sales and will develop cross-channel sales systems for all segments of advertising outside at home,” the message states.
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