Located in the heart of the capital city, the new Rolex boutique at DLF Emporio Mall at Vasant Kunj, launched by Kapoor Watch Company, is a sleek showcase of local design and craftsmanship.
The new 1266 sq.ft. space aims to be an immersive space that reflets the Rolex ethos.
“Housed in India’s first luxury retail destination, Rolex has a long-standing relationship with DLF Emporio spanning 15 years. Rolex & Kapoor Watch & Co. continue this thriving relationship with DLF Emporio, by creating a boutique experience that will be a haven for watch enthusiasts in New Delhi,” says the company statement.
Speaking on the long-standing relationship with Rolex, Pratiek Kapoor, Director, Kapoor Watch Company, said, “We’re extremely proud to announce the launch of our first Rolex boutique in Delhi. We are honoured to have had a chance to partner with Rolex for this prestigious opportunity to open the boutique at the best luxury mall in India. For us, this boutique stands as a testament to our 20 year-long association with the brand. Designed to align with Rolex’s classic and elegant aesthetics, our boutique amalgamates the best of Rolex and the quintessential Kapoor Watch experience.”
As the company shares, every element of the interior design features the elegant Rolex aesthetic and radiates the values of the Rolex crown. The focus thus is on highlighting excellence, precision, and attention to detail. These reflect in the careful calibration of colours and patterns in the fittings and furnishings. Further thoughtful lighting accentuates the product range displayed in sleek showcases lined with beige leather and finished with bronze trims.
A striking emerald aqua wall highlights Rolex’s rich heritage – its wave motif referencing the iconic Oyster, the world’s first waterproof wristwatch. This intense green is referred around the boutique, creating accents that bring together a refreshed colour palette. The walls mix textures from walnut brown wood to beige-coloured stone and hand-crafted stucco panels in a pattern that recalls the fluted bezel of the Oyster watch, informs the company.
Overall, the store is a fitting spatial narrative to reinforce the brand narrative.
